Comfort Supply Co.

Introducing Comfort Supply Co., the newest line of Bedding Accessories by Culp Home Fashions. With four decades of innovation and quality, we look forward to expanding our product to the bedding accessory market by offering a premium line of top-of-bed products.

Brand Identity

After meetings with major suppliers to gauge interest in our new company, I began work on a brand identity for Comfort Supply Co. The logo needed to mesh with Culp Home Fashion's identity, but also fit seamlessly into the bedding industry. 

MARKET DISPLAYS

We officially launched Comfort Supply Co. at the Las Vegas Furniture Market in January of 2018. With a small display area in B1028, I was tasked with creating a space for our new brand to live. I created banners, info cards and packaging which were all on display at market. 

PACKAGING

After our brand identity was solidified, we needed to create packaging for our product. As mattress protectors and pads, our products can vary greatly as gram weights and bed sizes are factored in. After making many mockups, we started working on a concept for reusable packaging ("packaging with a purpose"), that is still in the development process.