RÉSUMÉ

CULP HOME FASHIONS

BRAND EXPERIENCE MANAGER | October 2020- Present

Work with Top 10 customer accounts to provide Creative Direction and aesthetics that align with customer’s brand; understand and interpret consumer data and analytics of target markets for each account; collaborate and consistently communicate with customers (as well as internal Sales, Innovation and Creative teams) during development and execution of the creative process for each project; effectively align internal teams (Creative, Innovation, Sales) for the duration of projects; work with Creative and Innovation teams to create Point-of-Purchase materials; work with internal Sales team to direct marketing efforts; responsible for merchandising work including color/trend forecasting and presentation; develop and deliver presentations to key clients and investors; create and maintain brand guidelines and identity for Culp Home Fashions; responsible for designing and implementing spaces for both Las Vegas Market and ISPA 2022; responsible for creating and sourcing marketing collateral for all market trade shows and exhibits.

SENIOR MARKETING EXECUTIVE | October 2019 - October 2020

Responsible for creating, developing and implementing marketing plans for Culp Home Fashions and CLASS (Culp-Lava Applied Sewn Solutions); work with internal sales team to direct marketing efforts; responsible for maintaining brand standards on websites and all other communications; work with Creative and Innovation teams to create Point-of-Purchase materials and ensure promotion of product is fully utilized and communicated to the sales team and clients; develop and deliver presentations to key clients and investors; provide style and creative direction for major clients, the most notable being TSI with a Design Services Agreement for the 2021 Hybrid + Conform Lines; responsible for designing and implementing spaces for both Las Vegas Market and ISPA 2020.

DIGITAL MARKETING MANAGER | May 2018 - October 2019

Develop and implement new marketing strategies for Culp Home Fashions, CLASS (Culp-Lava Applied Sewn Solutions) and Comfort Supply Co. including websites, digital content, and social media as well as internal- and external-facing marketing; work with outside agency to coordinate and execute digital marketing objectives; work with internal sales team to direct marketing efforts; create and maintain brand guidelines and identity for Culp Home Fashions, CLASS and Comfort Supply Co.; responsible for merchandising work including color/trend forecasting and presentation; develop and deliver presentations to key clients and investors; provide style and creative direction for major clients, the most notable being Sealy's Masterbrand 2020 line; responsible for designing and implementing spaces for Las Vegas Market.

ASSISTANT CREATIVE DIRECTOR | Apr 2017 -  May 2018

Maintain brand image and identity; responsible for creating a 2,500 sq ft booth space and display for ISPA 2018, a biennial trade show for the bedding industry showcasing the work of over two hundred exhibitors from twenty-three countries; design and create monthly advertisements for BedTimes Magazine and Furniture Today; responsible for merchandising work including color/trend forecasting and presentation; develop and deliver presentations to key clients and investors; provide style and creative direction for major client projects; conceptualization, brand identity and product launch for a new company, Comfort Supply Co.

KNIT DESIGNER | Apr 2016 - Apr 2017

Designed circular knit fabrics for major clients in the bedding industry; obtained major placements including Casper (the Essential, Wave and Casper for Target lines), Tommy Bahama (all beds in all lines), Tempur-Sealy, Corsicana and Ashley Furniture; responsible for trend forecasting and analysis

BRAND IDENTITY DESIGNER | Oct 2014 - Jan 2015

Rebranded company and created new logo, identity and all supplementary marketing materials, acted as a liaison between clients and company, coordinated meetings and set up presentations with internal and external audiences, redesigned website and other external facing media

DESIGN MERCHANDISE COORDINATOR | Oct 2012 - Oct 2014

Responsible for the development and implementation of visual merchandise/presentation standards, designed and presented materials for investor and client meetings, maintained and strengthened new and existing client relationships, sourced outside talent to help execute internal projects, managed a team of nine designers to create an exhibit for an international showcase.

The Variable

JR ART DIRECTOR | Dec 2015 - Apr 2016

Designed and presented materials to clients, work closely with account executives to schedule and monitor all projects, maintained and strengthened relationships with current and future clients, sourced and managed outside talent to help with project execution, interacted with copywriters to develop creative concepts and execution of products, performed miscellaneous tasks as designated by the Creative Director, created print and digital content for brands and specialized campaigns

JR DESIGNER | Jan 2015 - Dec 2015

Worked with senior creative staff on a range of ambitious and innovative projects, helped to drive the creative direction of campaigns for clients including Soffe Apparel, Spin Master Toys, Destination Travel + Golf, Lowes Foods and the WS Dash, supported team throughout the execution of campaigns and projects, created print and digital content to support campaigns

EDUCATION

NORTH CAROLINA STATE UNIVERSITY

Bachelor of Art + Design | 2009 - 2012
Summa Cum Laude 2012

THE PRAGUE INSTITUTE | NC STATE COLLEGE OF DESIGN

Study Abroad, Design | 2012

RHODE ISLAND SCHOOL OF DESIGN

Graphic Design + Printmaking | 2011

UNC SCHOOL OF THE ARTS

Visual Arts | 2008

MEMBERSHIPS

WITHIT

Women’s Leadership Development Network