TSI 2022 Hybrid + Conform
2021 Hybrid Concept Panel Development for 2022 National Line
Hybrid + Conform Design SERVICES
After our success with the redesign of Sealy’s Posturepedic Masterbrand line, TSI approached us and asked us to help them in their development of the 2022 Hybrid + Conform fabric brief. This brief is presented to all fabric suppliers and gives guidance on design direction and overarching aesthetic. Previously having used IDEO with mixed results, TSI wanted to enter a Design Services Agreement with a fabric supplier for design direction to eliminate confusion between graphics and execution of product. Armed with the knowledge of textiles and the TSI brand, I put together a presentation to TSI’s marketing and brand teams and successfully set the course for the design aesthetic for 2022.
